NettResults Introduction for SOTI
Not too keen on viewing a proposal online?
So, here goes... NettResults is a dynamic, nimble and proactive PR agency.
Our proposal is on this page - just keep navigating down the page (there's also a handy little bullet point nav on the right hand side), or on the top navigation you can find more about NettResults.
Prepared for: Roula Vrsic, SOTI
Prepared by: Nick Leighton, NettResults Middle East
Date: 19 July 2015
GITEX: 18 – 22 October 2015
NettResults Background: See our site
NettResults understands SOTI target, message and time lines.
NettResults client experience relevant to SOTI:
The goals are more specifically:
What does not work:
We recommend your strongest media relationships be with:
Thus, the key influencers for SOTI will be:
How is that going to benefit SOTI? They have considerable influence over their peers and community as they wear multiple hats – editor/writer/guests speakers and have huge fan following on their online blogs/pages and social media tools. Often the wider Middle East region media picks up clues and stories from the UAE ‘media leaders’.
We have highlighted which specific media we recommend to target - see the bottom of this page.
The most important thing here is to stress the need to be localized.
For the initial outreach tools, NettResults will be leaning of Red Lorry Yellow Lorry and SOTI to localize and utilize existing content:
Then at a local and personal level NettResults will capitalize by using:
August – October 2015
The three months work will include:
Upon commencement a project scope will be developed and agreed to with SOTI.
Objectively: PR coverage of $300,000 advertorial value
Subjectively: Strategic editorial placements. While we are targeting October placements, we don’t have control over this, so all we can honestly say is that they will appear before the end of the year.
Professional Fees: $7,200 per month
To move forward:
Some of the basics:
Nick Leighton, Founder and CEO
Dubai: +971 4 409 6719
USA: +1 949 478 5880
We believe that most people who are part of this process understand the Middle East region, but if there is anyone that is not familiar, the following video may help:
Suggested key media to include:
Arabian Computer News (English)
For over two decades, ACN has been providing its readers with the tools they require to leverage their IT investments, improve business processes, enhance customer and partner relationships and, ultimately, boost their bottom lines. In addition to the interview section that features key players in the IT sector in the region, the magazine offers in depth analysis through case studies and features.
Computer News Middle East
For two decades, Computer News Middle East has been the link between the regional IT player and these key target markets. It has driven the messages of local relevance, business benefit and technology into focus for these decision makers.The magazine covers all the important market sectors in depth, combining interviews, best practice case studies, news analysis and market trends through focused sections.
Network Middle East (English)
As the region's leading publication in its field, Network Middle East (NME) is an essential tool for these industry professionals. By accurately tracking, analysing and predicting how technology is changing in the Middle East, NME helps network managers to tie IT functions to larger business goals. Now in its 18th year of publication, the magazine includes regular updates on critical IT developments, delivers detailed insight and expert analysis of the latest trends, provides network managers with in-depth reports on exciting new implementations from across the region, and analyses best practices and new management standards. NME's dedicated Security Focus section explores the issues faced by IT managers as they integrate security components into network infrastructure. NME's new Vendor Profile and Featured Product sections allow the end user to get a better idea of the vendors available, the products they sell and the hardware and software trends in the market.
Communications Middle East & Africa (English)
CommsMEA gives a thorough insight on the latest in telecommunications and highlights the latest moves in the fast paced world of ICT. CommsMEA is dedicated to the interests of its readership in the Arab League states and the African continent. The magazine covers every aspect of communications equipment, products, services and usage in those regions, with a particular emphasis on the provision of cost-effective solutions to problems encountered by users and service providers.
Channel Middle East (English)
Channel Middle East focuses on ICT resellers' businesses and business strategies includes analysis, news reporting on the latest stories in the regional channel market and insightful interviews with industry leaders.
Reseller Middle East
Reseller Middle East has been published by CPI, the region’s leading IT publisher for the last 13 years. While the IT industry has metamorphosed itself completely over the last decade, the publication continues to play its dominant role of voice of the channel. It has been the ambition of the publication to keep the channel community updated on vendor technology and product developments and vendors updated on the best interests of channel partners over the years.