01
Define the commercial narrative
Align the technology story with the market, the audience, and the business outcome regional communications must support.
Technology PR agency · UAE · Saudi Arabia
Technology PR for entering the UAE and Saudi Arabia.
Senior-led communications for international AI, SaaS, cybersecurity, cloud, fintech, and enterprise technology companies building regional credibility and commercial momentum.
Regional depth. International standards.
Since 1999
Middle East technology communications
100% technology
Specialist sector focus
15+ professionals
Senior-led regional delivery
Four offices
Dubai, Abu Dhabi, Riyadh, California
Trusted by recognized technology companies across the Middle East.
BMC
Broadcom
CA Technologies
Convergys
Dell EMC
Dyson
Google
Honeywell
Jabra
Lantronix
McAfee
Microsoft
Mitsubishi
Motorola
Nortel
Norton Antivirus
Okta
Palo Alto Networks
Quantum
Riverbed
SAP
Sun Microsystems
Telvent
Trend Micro
Virgin Mobile
Western Digital
Yango
and more >The regional gap
Global messaging rarely lands unchanged.
The UAE and Saudi Arabia have different media landscapes, business cultures, and commercial expectations. Treating them as one market weakens otherwise strong technology stories.
NettResults combines specialist technology understanding with local relationships and international standards, so regional communications support the business plan—not a list of disconnected activities.
A market-ready narrative for UAE and Saudi audiences
Senior media and executive positioning aligned with commercial priorities
A practical programme built for sustained regional credibility
How the engagement works
Positioning first. Execution with intent.
Every programme starts with the commercial objective. The channels, stories, and media activity follow from that decision.
02
Build regional relevance
Adapt the message for local priorities, media expectations, and the differences between UAE, Saudi Arabia, and the wider Gulf.
03
Earn useful authority
Create sustained visibility, executive credibility, and relationships that support market entry rather than coverage for its own sake.
A strong fit
Strategic technology market entry.
- International technology companies with a defined UAE or Saudi growth priority
- Regional and global teams that need senior strategic counsel
- Businesses prepared to invest in sustained reputation and market positioning
Probably not a fit
Transactional, low-commitment PR.
- Teams looking only for press-release distribution
- Short-term activity without a regional business objective
- Businesses testing the market with a low-cost publicity campaign
Before we talk
The questions global teams ask first.
Do you cover both the UAE and Saudi Arabia?
Yes. NettResults has offices in Dubai, Abu Dhabi, and Riyadh. The strategy is coordinated regionally, while messaging and execution reflect the differences between each market.
Do you only work with technology companies?
Technology is our specialist focus. Current site expertise includes AI, cybersecurity, cloud, enterprise software, fintech, digital infrastructure, and related business technology categories.
Will you work with our global or US agency?
Yes. NettResults can lead the Middle East programme or work as the regional extension of an international communications team, preserving global standards while adding local context and execution.
How quickly can a programme start?
Timing depends on the market, the readiness of the narrative, and the business objective. The first conversation is used to identify what must be resolved before execution begins.
Your Middle East PR entry plan
Tell us where the business needs to go.
Share the priority market, timing, and commercial objective. We’ll review the brief and respond with a practical next step for UAE or Saudi market entry.
Typical strategic PR programmes begin at $12,000 per month.
Regional delivery from Dubai, Abu Dhabi, and Riyadh, with California support across time zones.