NettResults Insight · 3 May 2011

Births, deaths and marrages...

A NettResults perspective for technology leaders operating across the Middle East.

My late grandmother used to have me read the births, deaths and marriages section of The Times every day after lunch (this was before I was old enough to go to school or too young to look after myself in school holidays).

I never really understood why she was so interested… but it turns out (yet again) my grandmother was more in touch with the mass media than I knew and understood exactly what the consumers of media are interested in.

The world’s news reads very much like the announcements section of one of those old fashioned paper newspapers… all birth certificates, weddings and obituaries.

The long-form of Obama’s birth certificate was all news worthy and took much of the press space until…
The Wedding took over. Whether it was the kiss, Pippa’s dress or the Aston Martin, it was all we could talk about until…
The death of the century took over.

So I guess the question is - who’s birth, death or marriage is coming next?

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