Welcome to the NettResults Blog... a few stories on how we see public relations, social media and marketing both in the Middle East and Internationally.
Breaking into the Middle East isn’t about louder ads—it’s about smarter PR. If your brand isn’t showing up on Google and in Gen-AI answers, you’re invisible to the very clients and partners you’re trying to win.
Owned media is one of the four key types in a complete digital and PR strategy. The others—earned, paid, and shared—each bring something different to the table. Understanding how they all work together helps you play to their strengths…
Unlike paid ads (which disappear the second your budget runs out) or earned media (which depends on someone else talking about you), owned media sticks around. It works for you 24/7, bringing people in, building trust, and laying the groundwork for long-term visibility…
The most powerful tool if you a marketing director working for a technology brand in the Middle East and looking to make a meaningful impact in your market or internationally, is your insight. Here's why research is where your strategy should start…
Public Relations Global Network (PRGN) is a leading international network of independent public relations firms. It was founded in 1992 and has grown to include more than 50 member firms in North America, Europe, Asia, Australia, and Africa… find out more
Generative Engine Optimisation (GEO) is reshaping how buyers discover and trust brands — and Middle East tech companies have a rare first-mover advantage. With AI platforms like ChatGPT and Google Gemini increasingly acting as the first stop for vendor research, your visibility in their answers can directly influence growth. Learn how NettResults Middle East helps brands secure AI-driven visibility through strategic PR and GEO best practices.
IT spending in the Middle East and North Africa is set to hit $169 billion by 2026, with AI driving the fastest growth the region has ever seen. From data center expansions to AI-native software, the opportunities for tech brands have never been bigger—or more competitive. Discover what this means for your business and how smart PR can position you at the center of MENA’s technology boom.
PR spreads organically. A great story, timely quote, or relevant mention can catch fire on social media, get picked up by other outlets, and continue to circulate. Advertising is more calculated. You choose the exact audience based on location, age, interests, job titles—you name it. It’s laser-focused. You know exactly who will see your message and when…
Both public relations and advertising are essential for getting your brand out there, but they work in completely different ways. One is about earning attention. The other is about buying it. And if you’re trying to grow your business, understanding how—and when—to use each is a huge advantage…
For years, women’s sports have steadily grown in popularity. But 2025 is poised to mark a defining moment. Global competitions are drawing bigger crowds, media coverage is surging, and crucially the conversation is broadening. This is no longer just about athletics. It’s about how women are supported, represented, and considered…
