A PR stunt can be a powerful way to get your brand in front of new audiences, but only if it’s done with precision and purpose. Whether you’re a marketing director in the Middle East looking to spark headlines or a tech brand planning a regional activation, a great stunt isn’t about going viral, it’s about going strategic…
Whether it’s search engines or social platforms, your ad is subject to changing policies and unpredictable algorithms. A platform tweak can suddenly tank performance or make certain content ineligible for promotion…
In today’s fast-moving digital landscape, paid media plays a big role in helping businesses get in front of their ideal audience. It’s not just about grabbing eyeballs—it’s about finding the right people at the right time with the right message…
If your recruitment strategy still treats social media as an optional extra, it’s time for a reality check—especially if you're a tech company looking to hire in fast-growing regions like the Middle East. Gen Z—born between the late 1990s and early 2010s—is entering the workforce in large numbers. They’re smart, digital-first, values-driven, and selective…
PR: The Strategic Lever to Position Your Tech Brand in Google and Gen-AI Searches in the Middle East
Breaking into the Middle East isn’t about louder ads—it’s about smarter PR. If your brand isn’t showing up on Google and in Gen-AI answers, you’re invisible to the very clients and partners you’re trying to win.
Owned media is one of the four key types in a complete digital and PR strategy. The others—earned, paid, and shared—each bring something different to the table. Understanding how they all work together helps you play to their strengths…
Unlike paid ads (which disappear the second your budget runs out) or earned media (which depends on someone else talking about you), owned media sticks around. It works for you 24/7, bringing people in, building trust, and laying the groundwork for long-term visibility…
The most powerful tool if you a marketing director working for a technology brand in the Middle East and looking to make a meaningful impact in your market or internationally, is your insight. Here's why research is where your strategy should start…
Public Relations Global Network (PRGN) is a leading international network of independent public relations firms. It was founded in 1992 and has grown to include more than 50 member firms in North America, Europe, Asia, Australia, and Africa… find out more
Generative Engine Optimisation (GEO) is reshaping how buyers discover and trust brands — and Middle East tech companies have a rare first-mover advantage. With AI platforms like ChatGPT and Google Gemini increasingly acting as the first stop for vendor research, your visibility in their answers can directly influence growth. Learn how NettResults Middle East helps brands secure AI-driven visibility through strategic PR and GEO best practices.