Public Relations...

Getting noticed in the Middle East is not easy. First, searching for the right specialist PR agency takes time, then trusting them to be proactive, to have the technical knowledge and media intelligence necessary, to learn about the company and its products, to look for opportunities while respecting the existing strategies; sometimes it seems like the most challenging part about getting noticed is finding the right partner.

We know that PR agencies can all start sounding the same after a while. Everybody talks about connections to major media, understanding the market, innovative communication solutions, blah, blah, blah...

NettResults understands that appointing that PR agency to take care of mission-critical communications on behalf of a technology company is a difficult choice. We know that clients need to trust the team put in charge of their account and to know that the agency is committed to ensuring that the job is done with good planning, effective implementation and careful follow-through.

That’s why we are different. We care. We are passionate about our clients and their technology businesses. Just as passionate as our own business.

It’s simple, really.

 Features

• Tailored to Your Market: Customise your briefing to focus on your country, industry, and the topics that matter most to you.

• More Than Technology: Go beyond sector updates — include economic, political, trade, and market trends to get the full picture.

• Expert-Curated, Not Automated: Our team filters the noise, selecting only the most relevant and reliable sources from across the Middle East.

• Timely, Predictable Delivery: Get your intelligence at the same time every week, so you can plan with confidence.

• Action-Ready Insights: We don’t just list headlines — we provide context so you can identify opportunities and risks quickly.

• Scalable for Your Needs: From concise bulletins to in-depth sector analyses, choose the level of detail that fits your role and decision-making style.

Benefits

• Stay Ahead of Market Shifts: Spot opportunities and risks before your competitors do.

• Save Time, Cut Through the Noise: Get only the most relevant headlines and insights, without sifting through dozens of sources.

• Make Faster, Smarter Decisions: With the right information at the right time, you can act with confidence.

• Strengthen Strategic Planning: Use weekly intelligence to inform your marketing, sales, and investment strategies.

• Be Boardroom-Ready: Walk into meetings armed with current, credible data from across the Middle East.

Who It’s For & How They Use It

Senior Executives & Decision-Makers

• Stay on top of market changes to guide strategy, allocate resources, and identify opportunities.

• Example: A CEO uses the briefing to track competitor launches, government policy changes, and trade agreements.

Marketing & Communications Leaders

• Spot timely story angles, monitor brand mentions, and understand industry narratives.

• Example: A CMO crafts thought leadership tied to trending sector topics in Gulf media.

Business Development & Sales Teams

• Identify new leads, growth areas, and shifts that open doors for partnerships.

• Example: A sales director spots potential clients expanding into Middle East markets.

Investors & Analysts

• Follow economic, political, and sector-specific signals to guide portfolio decisions.

• Example: An analyst monitors stability, policy trends, and sector forecasts.

Trade & Industry Bodies

• Keep members informed and position your organisation as an industry authority.

• Example: A trade association shares key highlights to reinforce its value to members.

How It Works

1. Define Your Focus: Choose your country, industry, and preferred topics — from tech to politics, trade, or economic news.

2. We Build Your Briefing: Our analysts set up tailored searches across trusted Middle East sources.

3. Weekly Delivery: Receive a concise, well-organised email every week — 5–10 key stories with summaries, context, and links.

4. Take Action: Use the intelligence to guide strategy, inform campaigns, and prepare for key meetings.

Example Uses

• A marketing director spots a trending topic and builds a PR campaign around it.

• A sales leader identifies a new market entrant and moves quickly to pitch services.

• A CEO briefs the board with credible insights that support expansion plans.

• An investor monitors regulatory changes before committing capital.

Ready to See Your Market in One Page?

The Middle East doesn’t wait — and neither should you.

Get the news, trends, and insights that matter, delivered straight to your inbox every week.

Prefer to talk first?

Start with a trial briefing:

• One country + one sector of your choice

• Delivered within 48 hours

• No commitment required

Press Release Distribution...

Sometimes you need a press release distributed. We get it.

There are lots of things going on. Sometimes, the best strategy is a quick, simple press release or news announcement, whether due to time, budget or regulation.

NettResults provides a happy medium between the impersonal automated distribution services and the full-blown media relations service.  Our Press Release Distribution service is specifically for technology companies and includes:

- Strategic advice with one of our senior tech consultants
- copy-writing of release or localisation as required
- Translations as required (English, Arabic, and a host of other languages)
- Online hosting of release, pictures, logo and other background materials (which you might want to link directly to from the release)
- Country by Country distribution or wider GCC distribution
- Online media monitoring
- Full management support
- Billing by electronic transfer or credit cards

Prices start from $5,000 per release.

To find out more, contact us today and let us know your questions.

Social Media...

You've heard the buzz, you have your social media, and you probably have a personal opinion on its value, but how do you harness the power of social media for business?

- NettResults Social Media
Our theory is that it won’t cost you a penny more to have social media integrated as part of your traditional PR campaign (how refreshing). This is because social media is embedded into what we already offer. We utilise multiple SM tools to connect with the media and make communications effective and efficient. We also offer the same service (should you like to invest further) targeting your customers, and we’d love to tell you more about that.

- NettResults Online News Exchange - ONE!
Wondering how to incorporate online social media with public relations? The first and most effective tool is to have your own company online newsroom.

ONE! is a simple-to-use system that fully integrates into your existing website. Developed in today’s web environment, specifically for public relations and marketing professionals, NettResults’ ONE! incorporates RSS and social media links along with many other features.

ONE! provides a complete social media-friendly online newsroom without relying on Web developers or IT departments. Professional communicators have direct control over their newsroom's content and timelines with the ability to post news and content in real-time.

- Online PR Control Centre
At NettResults we understand that leading technologies can make our media relations service more effective and efficient. For this reason, we researched the market to find a web-based system that would be user-friendly for both clients and staff while at the same time providing sophisticated communications, knowledge databases and streamlined PR. We looked and looked. We searched again. It didn’t exist. So we hired a technology company to build one.

The NettResults PR Control Centre is a web-based PR tool that can be used by one agency, a lead agency with sub-agencies, or multiple agencies. The system streamlines PR work and can be used in-house or to report to a client. There are a lot of good reasons to be using such a tool, especially if your team is dispersed over multiple geographies. Want to know more?

Crisis Communications...

Sooner or later, every business experiences unforeseen circumstances.

NettResults provides technology companies with a well-coordinated, effective and timely response to events and emergencies through immediate, accurate and interactive communications. NettResults Crisis Communication Centre offers two core services:

- In-house Crisis Communication Control Training
Implementing the processes that need to be put in place before a crisis hits your organisation and training your teams on how to manage a crisis.

- Retained Crisis Control Centre
No matter where or when it hits, NettResults’ international team can immediately implement on-the-ground crisis communications.

If your company suffered a major incident today involving human casualties and/or environmental damage, how would you deal with the inevitable media onslaught?

NettResults has the answers.

Yes, we did write the book on Crisis Communication...

Co-authored by Nick Leighton, CEO, NettResults LLC

Integrated Marketing...

Outsource. At NettResults we live, eat and breathe technology marketing day in and day out. Together with our trusted partners we can build strategy and implement a full marketing program.

What the experts say:
An integrated marketing approach ensures a single, powerful communications strategy supporting the development of competitive advantage and the right level of professional communications support across all critical marketing activities. In practice that means consistent messages and visual standards across all communications media, strengthening the corporate image and providing better value for money and simpler administration.

What we say:
That’s all true. We can implement marketing programs across the Middle East region and throughout the world specifically for technology companies.

Trust in NettResults to look after your needs and get the best ROI. Through our in-house teams, domestic and global partners we implement:

- public relations (PR)
- crisis communications
- public affairs, government and political relations (PA)
- internal communications
- channel marketing
- digital marketing
- advertising
- direct mail
- social media campaigns
- sales force communications
- incentives & promotions
- branding
- presentations & exhibitions
- VIP events
- corporate identity & corporate communications

Increasingly our clients want to break into new geography's. NettResults makes that happen with international experience to share and on the ground local experts.

For example, see what you need to know if you were evaluating the Middle East region... watch the video...