Last month, PR strategist Adam Sherk took 25 of the most overused buzzwords in marketing and PR—he compiled a list of the top 100 and ran them through PRFilter, a website from RealWire that aggregates press releases.
The results: “Solution” led the pack with 243 appearances.
Shortly after he published the post, PRFilter set the record straight: “Solution” did not appear in press releases 243 times; it appeared 622 times—and it was the second most common buzzword.
The most common word is “leading,” which showed its face 776 times—in one 24-hour stretch.
Here’s the full list—compliments of Adam Sherk and PRFilter:
- leading (776)
- solution (622)
- best (473)
- innovate / innovative / innovator (452)
- leader (410)
- top (370)
- unique (282)
- great (245)
- extensive (215)
- leading provider (153)
- exclusive (143)
- premier (136)
- flexible (119)
- award winning / winner (106)
- dynamic (95)
- fastest (70)
- smart (69)
- state of the art (65)
- cutting edge (54)
- biggest (54)
- easy to use (51)
- largest (34)
- real time (8)
What’s the word you use the most?
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