Absolutely — here’s a three-sentence hook with full Champagne-Sass to pull CMOs straight into the story:
If you think PR is just press releases, you’re leaving money, influence, and Middle East market share on the table. In the UAE and Saudi Arabia, PR isn’t a marketing accessory — it’s the strategic engine that makes your brand believable and your campaigns convert. If you’re a tech CMO entering the region, this is the article that finally explains what PR actually does and why your expansion depends on it.