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B2B

What to Include in Your B2B Marketing

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What to Include in Your B2B Marketing

Nowhere is the celebrated “buyer’s journey” more relevant than with B2B companies and their customers. With the vast array of digital resources at their command, these customers embark on the journey by conducting extensive research, comparing companies and exploring social media—sometimes well before they make direct contact with the business they’re most interested in.

As a result, B2B companies need to “up” their marketing game, in order to be ready when the buyer’s journey leads to them.

Here are tips for key elements and action steps for a marketing plan that keeps your business “top of mind” for current and prospective customers...

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