If you thought sustainability was just a Western trend, 2025 is here to set the record straight. It's not just about planting a few trees—it's about making sustainability the headline act in your PR strategy across the region.
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ESG
The events industry is buzzing with discussions about sustainability and its impact on event planning. Here’s what you need to know today…
The world has undergone a significant transformation in recent years, rapidly transitioning to digital platforms. Industry 4.0 has impacted most, if not all, economic sectors. As a result, the era of PR 4.0 has arrived…
It is without a doubt that businesses and brands need to reinvent and reimagine for the future marketplace. Today, the purpose agenda dominates discussions in boardrooms. Importantly, the ability to communicate our corporate purpose well is very rewarding as it helps build trust and solidify relationships with investors, customers, employees and other key stakeholders. In this regard, we must realize that our purpose journey is not just about announcements…
Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back to the community. In today’s market, many consumers go out of their…
Companies are increasingly expected to report in detail and comprehensively on their material, non-financial sustainability information. The pressure comes from various sides, especially from investors and politics. Among current developments making new sustainability reporting standards to become legally binding, the recently created International Sustainability Standards Board (ISSB) and European Corporate Sustainability Reporting Directive (CSRD) should…