When you're seeking a PR agency in the Middle East to elevate your company's profile, the selection process may seem repetitive with many agencies claiming to be innovative, creative, and data-driven. Distinguishing between them to find a genuinely suitable partner requires a focused approach that prioritizes your specific needs over general capabilities…
Viewing entries tagged
KPI
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed aside in favor of concrete results and analysis…