Saudi Arabia’s “Mawthooq” certification is rapidly transforming influencer marketing from a loosely managed social media activity into a regulated commercial media channel. For brands, agencies, and technology companies operating in the Kingdom, compliance, trust, and accountability are becoming just as important as reach and engagement. Here’s why communications professionals can no longer afford to ignore the shift.
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Vision 2030
Many brands still underestimate this. They approach Saudi Arabia PR with the same tactics used in fragmented Western media environments: generic announcements, broad “innovation” messaging, recycled global campaigns, and surface-level localization…
For technology companies entering the region, choosing the wrong PR partner often leads to shallow visibility, weak market credibility, and messaging that feels disconnected from regional business priorities. Choosing the right one can influence investor perception, enterprise trust, government alignment, and long-term market positioning…