A well-executed PR strategy in the fintech world doesn’t stop after media outreach or a press release. It continues with smart measurement, continuous relationship-building, and being ready to respond when things don’t go as planned…
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influencer engagement
As social media continues to dominate the communication landscape, the field of media relations is undergoing significant transformation. Let us explore the evolving role of traditional versus digital platforms, strategies for building and nurturing media relationships in a social media-centric world, and the tools essential for tracking and analyzing media coverage on these platforms…