Viewing entries tagged
public relations strategy

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Generative Engine Optimisation: The New PR Frontier for Middle East Tech Brands

Generative Engine Optimisation (GEO) is reshaping how buyers discover and trust brands — and Middle East tech companies have a rare first-mover advantage. With AI platforms like ChatGPT and Google Gemini increasingly acting as the first stop for vendor research, your visibility in their answers can directly influence growth. Learn how NettResults Middle East helps brands secure AI-driven visibility through strategic PR and GEO best practices.

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Tailoring PR Strategies with Market Research in the Middle East

In the culturally rich and diverse Middle East, effectively incorporating market research into public relations (PR) strategies is essential for tech companies aiming to engage regional audiences. As marketing managers and directors seek out PR agencies, a deep understanding of how to utilize market research can greatly enhance their communications campaigns…

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