What Is Public Relations in Marketing? (And Why It Matters Even More in the Middle East Tech Scene)
December 4, 2025
If you think PR is just press releases, you’re leaving money, influence, and Middle East market share on the table. In the UAE and Saudi Arabia, PR isn’t a marketing accessory — it’s the strategic engine that makes your brand believable and your campaigns convert. If you’re a tech CMO entering the region, this is the article that finally explains what PR actually does and why your expansion depends on it.
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