The Gulf’s tech boom is colliding with a new reality: geopolitical volatility is now part of the operating environment. For comms leaders, success means shifting from pure innovation narratives to proving resilience, security, and alignment with national agendas. Those who get this balance right won’t just survive—they’ll lead.
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#SaudiVision2030
Expanding into the UAE or Saudi Arabia? PR isn’t just part of the plan — it is the plan. In a region where trust, visibility, and narrative alignment decide who wins, great PR becomes your growth engine, not your press-release machine. If you want to understand what public relations really does in the Middle East tech scene, this is the story founders wish they’d read before landing in Dubai or Riyadh.