NettResults Insight · 27 November 2025

NettResults

A NettResults perspective for technology leaders operating across the Middle East.

The Middle East Tech PR Playbook for 2026: What Global CMOs Get Wrong (and How to Fix It)

November 27, 2025

Most global CMOs underestimate how different Middle East tech PR really is — and they pay for it with weak coverage and wasted momentum. This playbook reveals the biggest mistakes brands make and the smarter, faster path to winning the region in 2026.

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