Most companies entering the UAE and Saudi Arabia either underspend on PR and get no traction, or overspend without understanding the return. The problem is the lack of a clear benchmark. From monthly retainers to campaign budgets, PR pricing in the Middle East follows a logic that, once understood, makes investment decisions significantly easier…
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Marketing Strategy
Across the Middle East, advertising and public relations are becoming more closely connected. When combined effectively, they create a stronger and more consistent brand presence…