Integrating market research into your PR strategy is a strategic move that positions your company as an industry leader, especially in the dynamic markets of the Middle East. Understanding whether to focus on Business-to-Business (B2B) or Consumer research is essential for tailoring your approach to effectively meet the unique cultural and economic dynamics of this region…
Viewing entries tagged
PR campaign
In the dynamic and culturally rich landscape of the Middle East, where consumer engagement patterns differ significantly from the West, the role of Public Relations (PR) in shaping brand perception is crucial. For Marketing Managers and Directors seeking a PR agency in this region, understanding the unique challenges and opportunities is key…
In 2019, I wrote a piece for Forbes called “Don’t Go Dark in a Downturn.” In the article, I shared how to leverage marketing and PR during enduring times, such as a recession. Luckily, the advice still held true for 2020 and beyond. Brands need marketing momentum to get through economic downturns – but it…
Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for inclusion in organic articles. Think about it. In 2000, most people got most of their news from professional journalists: physical newspapers, television broadcast and cable news and, to a lesser extent, radio. Then came the transformative power of technology…