NettResults Insight · 21 January 2026

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A NettResults perspective for technology leaders operating across the Middle East.

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Foundations of an Effective Fintech PR Strategy (Part 1 of 2)

January 21, 2026

Financial tech disrupts long-trusted systems, but disruption also triggers skepticism. PR helps build trust by sharing how a platform addresses real challenges, supports users, and plays a role in broader financial evolution. When customers see coverage in respected outlets or thoughtful commentary from executives, trust grows faster than with ads alone…

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