Viewing entries tagged
PR strategy

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Navigating the New Normal: Data Privacy’s Impact on PR Strategies

General Data Protection Regulation (GDPR) have become pivotal, necessitating a transformation in public relations (PR) strategies to ensure compliance and capitalize on these laws as strategic assets. This discussion highlights how data privacy is redefining PR practices, emphasizing the necessity of transparency in data usage, and the vital role of PR in educating audiences on data privacy matters…

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Revolutionizing PR for Tech Startups: The Power of AI

Artificial intelligence (AI) is revolutionizing the way technology startups approach public relations (PR), particularly those looking to make an impact on the international stage. For Marketing Directors in the Middle East working within the tech sector, leveraging AI in their PR strategies offers a way to streamline operations…

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Integrating Traditional and Digital PR in the Middle Eastern Technology Industry

Traditional PR methods, such as press releases, event sponsorships, and face-to-face networking, have long established a foundation for communication strategies in the Middle East. These approaches excel in building deep, meaningful relationships and establishing credibility. Digital PR, meanwhile, utilizes online platforms like social media, blogs, and websites to quickly reach a wider audience…

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