Short-form videos have fundamentally changed how tech brands approach communications by delivering messages in a concise, engaging manner. These videos typically range from a few seconds to one or two minutes long, making them perfect for fast-paced consumption on social media…
Viewing entries tagged
PR trends
Transparency is another trend reshaping PR practices. Audiences today expect brands to communicate openly—not just about their products but about their values, sourcing, data usage, and impact. This expectation is pushing tech PR teams to align messaging with ESG (environmental, social, and governance) standards and to prepare for questions around ethics and compliance…