Saudi Arabia’s “Mawthooq” Certification Has Changed Influencer Marketing Forever
May 13, 2026
Saudi Arabia’s “Mawthooq” certification is rapidly transforming influencer marketing from a loosely managed social media activity into a regulated commercial media channel. For brands, agencies, and technology companies operating in the Kingdom, compliance, trust, and accountability are becoming just as important as reach and engagement. Here’s why communications professionals can no longer afford to ignore the shift.
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