NettResults Insight · 22 November 2022

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A NettResults perspective for technology leaders operating across the Middle East.

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Why Most Influencer Campaigns Fail in the GCC — And What Experienced Technology Brands Understand About Influence

November 22, 2022

One of the biggest misconceptions in influencer marketing is assuming influence is purely audience-driven.

In reality, some of the strongest regional influencers operate as translators between complex industries and specific stakeholder groups.

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