The Gulf tech narrative has fundamentally shifted. We are no longer talking about "digital adoption"—we are talking about sovereign intellectual property, agentic AI, and strict regulatory compliance…
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adaptation
The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on day-to-day activities as well as when drafting communications plans. Increasingly, it is not the communications theory behind…