Financial tech disrupts long-trusted systems, but disruption also triggers skepticism. PR helps build trust by sharing how a platform addresses real challenges, supports users, and plays a role in broader financial evolution. When customers see coverage in respected outlets or thoughtful commentary from executives, trust grows faster than with ads alone…
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audience engagement
PR spreads organically. A great story, timely quote, or relevant mention can catch fire on social media, get picked up by other outlets, and continue to circulate. Advertising is more calculated. You choose the exact audience based on location, age, interests, job titles—you name it. It’s laser-focused. You know exactly who will see your message and when…