Most companies entering the UAE and Saudi Arabia either underspend on PR and get no traction, or overspend without understanding the return. The problem is the lack of a clear benchmark. From monthly retainers to campaign budgets, PR pricing in the Middle East follows a logic that, once understood, makes investment decisions significantly easier…
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benchmarking
Evaluating the effectiveness of public relations campaigns is vital for technology companies operating in the Middle East. Given the region's unique media landscape and cultural nuances, understanding which metrics matter can help technology firms fine-tune their strategies and maximize their PR investments…