The relationship between organizations and professional communicators is a very complex and intimate one. It takes time for both parties to know and understand each other to achieve success. That’s why we should always aim for long-term partnerships, the kind that can be compared to a marriage. When you marry, you bind yourselves to a…
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Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a powerful tool that can help them reach their goals—from building greater brand…
Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is the most relevant for B2B communication. A recent survey conducted by HubSpot…
Ever felt like your day is being run by urgent issues that need your attention? Look, it’s the beginning of the year, so maybe it’s time for a business New Year resolution. Time to stop and look around - then to plan for 2014. Your strategic plan can be simple, but the power is unquestionable. Find out how to go or big (or go quick)...