Spider pre-dates PRGN by two years. On January 1, 1990, I set out on a journey to build a PR agency. I knew very little – if anything – about business plans, balance sheets or exits. All I knew was I had three small children and I needed to make a living…
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business operations
Something any public relations person or business can do today that will make a difference is to embrace sustainable development. The move will set them up as individuals or companies for success. Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations…
As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural disasters and workplace violence incidents. As PR professionals, we understand that a company’s response during a crisis can either make or break its reputation…