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Look, there are very few people out there that really think that Malaysian Airlines have handled this crisis well. And even fewer who are PR or Crisis Communications experts. Three very important lessons can be learnt – which can be applied to most companies, whether or not you are flying 660,000 lb mission critical device with 239 souls.... find out what they are...
There are possibly many learnings from the heavily armed gunman attacked an Aurora, Colorado, movie theater early Friday, that terrified audiences, killed 12 and wounded 38... but how will Warner Bros manage the inevitable PR before their $250 million project sales are effected?