For Marketing Managers and Directors in the Middle East, understanding and implementing effective stakeholder engagement strategies are crucial, especially in an environment characterized by its unique cultural, social, and economic diversity…
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communication
Measuring communication effectiveness is particularly nuanced in the Middle East, where messages must resonate with a diverse audience while aligning with global perceptions. Read more…
Maintaining a harmonious relationship between clients and agencies, especially in the communications sector, is crucial and requires concerted effort from both parties. Here are five strategic steps to cultivate a fruitful client-agency partnership…
In today's world, every company is trying to find ways to be more efficient, cut costs, and bring in more business. And, smart executives know that public relations (PR) is a vital part of building the right brand personality, which leads to more business. Wondering how it works? Well, when PR strategies are implemented correctly, the sales team's job becomes much more manageable…
The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on day-to-day activities as well as when drafting communications plans. Increasingly, it is not the communications theory behind…
It is no secret that a positive employer culture and an appealing, transparent work atmosphere are more than ever essential conditions for accepting a job offer. Of course, an employee must be paid a fair wage for the work he or she does, but it is not only the amount of the salary that matters. Employees should also feel valued by being given responsibility and by being listened to on certain decisive points. In addition, a positive atmosphere also ensures the stability of a team in the long term…
The practice of public relations requires a variety of skills: strategy, communication, analytics and creativity. All of these components blend to create a colorful, evocative, engaging and informative landscape. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy…
Look, there are very few people out there that really think that Malaysian Airlines have handled this crisis well. And even fewer who are PR or Crisis Communications experts. Three very important lessons can be learnt – which can be applied to most companies, whether or not you are flying 660,000 lb mission critical device with 239 souls.... find out what they are...
There are possibly many learnings from the heavily armed gunman attacked an Aurora, Colorado, movie theater early Friday, that terrified audiences, killed 12 and wounded 38... but how will Warner Bros manage the inevitable PR before their $250 million project sales are effected?