In today’s interconnected world, effective public relations strategies hinge on building robust relationships with journalists across the globe. We will provide insights on approaching journalists in various regions, cultivating long-term relationships grounded in trust and transparency, and employing effective pitching strategies tailored for tech journalists.
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communications
In the Middle Eastern tech landscape, mastering stakeholder engagement is crucial for CEOs aiming to elevate their global presence. Discover how the right PR agency can transform your communications strategy, ensuring your CEO’s message resonates authentically across diverse audiences. Unlock the potential of your brand’s narrative and achieve sustained success with expert PR support—read on to learn more…
In the dynamic and diverse economic landscape of the Middle East, marketing managers and directors understand the importance of distinguishing their technology companies amidst a competitive market. Here's a tailored guide…
In a world where digital disinformation can trigger unprecedented crises, Marketing Directors, especially those in the Middle East, face the urgent need to fortify their strategies against such vulnerabilities. For companies in the Middle East, where social media influence and digital connectivity are rapidly growing, this presents both a challenge and an opportunity. Here’s what you need to know.
C-suite executives hold a critical role in shaping an organization's vision and strategy, but the true impact of their vision lies in the hands of skilled communicators. This involves positioning the issues effectively, considering the influence of social and political factors… find out how…
Over the past months, various corporate blunders have made headlines, which may tempt companies to avoid getting involved in potentially contentious matters. However, that isn't the nature of public relations professionals. A recent Gallup survey revealed that the United States is almost evenly split on whether businesses…
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed aside in favor of concrete results and analysis…
Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money, health, and their future; people are increasingly in a state of chronic stress because they face multiple crises…
Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use to improve their crisis response management process…
PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators
Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions. As the end of the year approaches, PRGN is asking every December its member…