a, Dubai, and the wider GCC market has changed dramatically over the past two years. AI-generated search summaries, Google AI Overviews, generative search engines, and changing buyer behavior are reshaping how enterprise technology brands earn visibility online…
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earned media
Unlike paid ads (which disappear the second your budget runs out) or earned media (which depends on someone else talking about you), owned media sticks around. It works for you 24/7, bringing people in, building trust, and laying the groundwork for long-term visibility…