Owned media is one of the four key types in a complete digital and PR strategy. The others—earned, paid, and shared—each bring something different to the table. Understanding how they all work together helps you play to their strengths…
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earned media
Unlike paid ads (which disappear the second your budget runs out) or earned media (which depends on someone else talking about you), owned media sticks around. It works for you 24/7, bringing people in, building trust, and laying the groundwork for long-term visibility…