Viewing entries tagged
marketing

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Elevating Internal Communications in the Middle East for Marketing Success and PR Mastery

In a region rich with technological advancements and diverse cultural nuances, effective internal communication becomes not just a necessity but a strategic advantage. Learn actionable strategies for enhancing internal communications…

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A PR Guide in Enhancing Brand Presence in the Middle East

PR is not just about media coverage; it's about building relationships and narratives that resonate with diverse cultural and media landscapes. Here's how you can leverage PR…

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AI in Marketing: Navigating the New Era in the Middle East

The global AI marketing market, projected to reach $107.5 billion by 2028, represents a seismic shift from its $15.8 billion standing in 2021. But what’s going on in the Middle East?

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Strategic Communication Measurement: The Blueprint for Middle East Marketing Directors

Measuring communication effectiveness is particularly nuanced in the Middle East, where messages must resonate with a diverse audience while aligning with global perceptions. Read more…

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Crafting Powerful Messages from C-Suite Vision

C-suite executives hold a critical role in shaping an organization's vision and strategy, but the true impact of their vision lies in the hands of skilled communicators. This involves positioning the issues effectively, considering the influence of social and political factors… find out how…

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Storytelling: Four Tips to Succeed in 2023

For centuries, people have used storytelling as a way to pass down knowledge and lessons from one generation to the next. Over time, technology has allowed us to tell these stories in more detailed and varied ways. While the core purpose of storytelling has remained constant, it has evolved to suit different mediums and audiences…

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How to Address Client Demands for ROI in Communications & PR

When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed aside in favor of concrete results and analysis…

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Top Five 2022 Corporate Crises – And The Lessons Learned

Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use to improve their crisis response management process…

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What Your Brand’s Sustainability Resolutions Should Be For 2023

New Year’s resolutions are destined to be broken. It takes more than a statement of intent to change a behaviour. At least that’s what we know from behavioural science. It requires a change of habit and that’s easier said than done. When it comes to making a resolution for your brand there are two parts to consider.

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Signs to Watch When Selecting the Matching Influencer for Your Brand

In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an explosive impact on an entire generation and offer more contemporary tools to connect with your…

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