In a region rich with technological advancements and diverse cultural nuances, effective internal communication becomes not just a necessity but a strategic advantage. Learn actionable strategies for enhancing internal communications…
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marketing
PR is not just about media coverage; it's about building relationships and narratives that resonate with diverse cultural and media landscapes. Here's how you can leverage PR…
The global AI marketing market, projected to reach $107.5 billion by 2028, represents a seismic shift from its $15.8 billion standing in 2021. But what’s going on in the Middle East?
Measuring communication effectiveness is particularly nuanced in the Middle East, where messages must resonate with a diverse audience while aligning with global perceptions. Read more…
For centuries, people have used storytelling as a way to pass down knowledge and lessons from one generation to the next. Over time, technology has allowed us to tell these stories in more detailed and varied ways. While the core purpose of storytelling has remained constant, it has evolved to suit different mediums and audiences…
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed aside in favor of concrete results and analysis…
Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use to improve their crisis response management process…
New Year’s resolutions are destined to be broken. It takes more than a statement of intent to change a behaviour. At least that’s what we know from behavioural science. It requires a change of habit and that’s easier said than done. When it comes to making a resolution for your brand there are two parts to consider.
In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an explosive impact on an entire generation and offer more contemporary tools to connect with your…