Using research with the media needs to be done right. We break down the gotchas and how to create fantastic research that resonates with the media here in the Middle East… read on…
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media
C-suite executives hold a critical role in shaping an organization's vision and strategy, but the true impact of their vision lies in the hands of skilled communicators. This involves positioning the issues effectively, considering the influence of social and political factors… find out how…
In the fast-paced and ever-evolving world of technology, innovation is the driving force that shapes the future. As a technology company, you are at the forefront of this revolution, constantly striving to create groundbreaking solutions and disrupt the status quo. In this relentless pursuit of innovation, one essential aspect that often gets overlooked is public relations (PR). Eight things you need to know today…
When a crisis occurs and negatively impacts a business's reputation, it's crucial to respond promptly, transparently, and effectively. The following are the essential steps a business should take when faced with a reputation-damaging crisis…
The media policy of Saudi Arabia, outlined in Cabinet Resolution No. (961), establishes principles and goals for media in the Kingdom. We provide a quick view of what you need to know, and then look at each article. Read on…
The strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news. Make it a practice to read at least one daily newspaper every day. Regularly listen to news on the radio. I am an ardent fan of NPR. Watch…
![Social Media – the Small Business Owner’s Checklist [Infographic]](https://images.squarespace-cdn.com/content/v1/54384591e4b0391118ec1ab3/1527282968792-HUU0H2BO3N5WMVQD5VFJ/social-media-presentation-tips.jpg)
Social media can be confusing. You know you need to do it, often feel intimidated, sometimes get sucked in so it saps time from other valuable business actions. More worrying, how do you prove that it has an ROI (return on investment)?
There is much advice out there, and it's changing constantly. So, wouldn't it be nice if there was one place where you could stop, take a breath, and really have a clear view on how social media can help your business in today's world? Real help, in a practical manner.
Goodbye 2012 and helloooo 2013. What’s been going on and what can we expect to see over the next 12 months? NettResults takes a look back of 2012 in the world of media and what we can expect in 2013.
When corporate communication professionals (or their PR agency) propose a particular story (e.g. in the form of a press release) to a journalist, they engage in two separate but related processes.
First, they are soliciting interest in the story.
Second, they are making sure that the story is framed in a way that is consistent with the organization’s preferred framing (i.e. how the organization would like that story to be told).
Find out more...
There are possibly many learnings from the heavily armed gunman attacked an Aurora, Colorado, movie theater early Friday, that terrified audiences, killed 12 and wounded 38... but how will Warner Bros manage the inevitable PR before their $250 million project sales are effected?