Generative Engine Optimisation (GEO) is reshaping how buyers discover and trust brands — and Middle East tech companies have a rare first-mover advantage. With AI platforms like ChatGPT and Google Gemini increasingly acting as the first stop for vendor research, your visibility in their answers can directly influence growth. Learn how NettResults Middle East helps brands secure AI-driven visibility through strategic PR and GEO best practices.
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Social media also offers an invaluable platform for building community and trust. By actively engaging with customers, responding to feedback, and joining conversations, technology companies can cultivate a positive brand image and encourage customer loyalty…
Looking to break into the Middle East’s booming tech market? Discover how tailored PR strategies can help your tech company stand out, build trust, and drive growth in one of the world’s most dynamic regions.
If you thought sustainability was just a Western trend, 2025 is here to set the record straight. It's not just about planting a few trees—it's about making sustainability the headline act in your PR strategy across the region.
In an increasingly connected Middle Eastern market, digital crisis management strategies are indispensable. Real-time monitoring, transparency, cultural sensitivity, and regional coordination are key components of effective crisis management in 2025. Brands must invest in advanced tools and technologies to stay ahead of potential issues. Find out more…
the future of PR in the Middle East lies in authenticity, honesty, and ethical engagement. By embracing these principles, brands can foster deeper connections with…
VIDEO: Discover how the PR landscape in the Middle East is evolving for 2025. From leveraging AI to crafting sustainable campaigns, tech companies must stay ahead of these trends. Watch this video to learn how NettResults is helping brands transform their communication strategies in the region.
The adoption of Artificial Intelligence (AI) is becoming a game-changer for Marketing Managers and Directors seeking to elevate their brands through Public Relations (PR) in the marketing landscape. The region's unique market characteristics demand an approach that not only transcends language and cultural barriers but also personalizes communication to an unmatched degree…
The dynamic landscape of the Middle East, where cultural nuances and digital advancements converge, presents unique challenges and opportunities for Marketing Managers and Marketing Directors seeking to engage a PR agency. Tailored to equip professionals at multinational corporations, especially those in the technology sector, with insights for effectively navigating the PR ecosystem in the Middle East, our guide aims to provide a strategic overview…
Antara is the co-editor at www.barizaoman.com and a presenter for the Times of Oman. When she’s not ghost busting, she’s dreaming of unsolved ancient mysteries… Who you gonna to call?
What types of stories, trends or issues are on your radar now?
I’ve always enjoyed writing pieces on beauty and fashion as well as heritage and culture, but I’m currently focusing on pieces on travel. Apart from that, I regularly cover auto and lifestyle-related stories.
Describe one of the wackiest proposals/ideas you’ve been sent.
‘Write about the top 3 haunted places in a specific city, but it has to be a first-hand experience.’ The publication was worth it, but number three on the list made me realize my life was probably more precious.
What elements or characteristics do you look for in a story?
A good narrative with some relatable humor is always a good read. I also like stories that are informative, insightful, and leave you with an after-thought.
What story or stories are you most proud of?
It has to be a story that I wrote on Wadi dogs. Apart from that I truly enjoyed working on a piece that delved deep into Oman’s Frankincense trail.
Tell us about your dream assignment.
This might be a little far-fetched, but I’d love to work on a project like Unsolved Ancient Mysteries.
Where did you grow up?
I was born in the bustling city of Kolkata but grew up in sunny Oman
How did you get your start in the media? What is your story?
I had a knack for storytelling (thanks to my incredibly patient grandparents) and I eventually started writing stories. From stories to reviews and finally, I had a column in the local newspaper.
Finish this sentence: If I am not reporting, I am…
Trying to finish my novel.
Favorite local restaurants or other places to hang out?
I’m a ‘sit-by-the-ocean-with-my-dogs’ person, and fortunately, Oman has an abundance of beautiful beaches!
Tell us a little about yourself.
As a free-spirited writer at heart, I thrive on an innate desire to pen down eclectic muse. Whether it's capturing the essence of a moment or diving deep into intriguing topics, I'm fueled by a passion to explore the unconventional. From local heroes to influential thought leaders, I've interviewed a number of people. While I've made my mark in sectors like lifestyle, travel, and auto, there's a part of me that's irresistibly drawn to the mysteries of crime and the supernatural. Besides that, I take delight in sprinkling facts on offbeat subjects and remain inherently biased toward any animal lover.
You can catch up with Antara on Instagram – @antarabose, LinkedIn - https://www.linkedin.com/in/antarabose/, and online at – www.barizaoman.com.