NettResults Insight · 6 April 2012

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A NettResults perspective for technology leaders operating across the Middle East.

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Why PR Looks Easy Until You Try to Build Real Influence in the Middle East

April 6, 2012

Public relations is often misunderstood in the technology industry. From the outside, it can appear deceptively simple: write a press release, pitch journalists, secure coverage, and move on to the next announcement…

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