When a crisis occurs and negatively impacts a business's reputation, it's crucial to respond promptly, transparently, and effectively. The following are the essential steps a business should take when faced with a reputation-damaging crisis…
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Look, there are very few people out there that really think that Malaysian Airlines have handled this crisis well. And even fewer who are PR or Crisis Communications experts. Three very important lessons can be learnt – which can be applied to most companies, whether or not you are flying 660,000 lb mission critical device with 239 souls.... find out what they are...