Maintaining a harmonious relationship between clients and agencies, especially in the communications sector, is crucial and requires concerted effort from both parties. Here are five strategic steps to cultivate a fruitful client-agency partnership…
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Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “Likes” stand in for transactions, and a mass audience is maddeningly elusive. There has to be a better way... In fact there is... it is trust and for an organization to have it they need strong media relations...