Crisis communication is a delicate art. In this blog, we look at how social media is a critical part of that conversation when dealing with a crisis…
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Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money, health, and their future; people are increasingly in a state of chronic stress because they face multiple crises…
![Social Media – the Small Business Owner’s Checklist [Infographic]](https://images.squarespace-cdn.com/content/v1/54384591e4b0391118ec1ab3/1527282968792-HUU0H2BO3N5WMVQD5VFJ/social-media-presentation-tips.jpg)
Social media can be confusing. You know you need to do it, often feel intimidated, sometimes get sucked in so it saps time from other valuable business actions. More worrying, how do you prove that it has an ROI (return on investment)?
There is much advice out there, and it's changing constantly. So, wouldn't it be nice if there was one place where you could stop, take a breath, and really have a clear view on how social media can help your business in today's world? Real help, in a practical manner.
Jonah Berger first caught my attention in this Fast Company article (“Fifty Percent of ‘The Tipping Point’ is Wrong”). The article positions him as the new Malcolm Gladwell and challenges some accepted theory of The Tipping Point.
Berger is a Marketing Professor at the Wharton School of Business. At Stanford, he was a student of Chip Heath, author of the marketing classic Made to Stick. Made to Stick describes why messages stick with audiences. Berger has taken this concept a step further in his bestselling book Contagious: Why Things Catch On. Berger examines why certain products get more word-of-mouth marketing and why some online content goes viral...