If your recruitment strategy still treats social media as an optional extra, it’s time for a reality check—especially if you're a tech company looking to hire in fast-growing regions like the Middle East. Gen Z—born between the late 1990s and early 2010s—is entering the workforce in large numbers. They’re smart, digital-first, values-driven, and selective…
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As social media continues to dominate the communication landscape, the field of media relations is undergoing significant transformation. Let us explore the evolving role of traditional versus digital platforms, strategies for building and nurturing media relationships in a social media-centric world, and the tools essential for tracking and analyzing media coverage on these platforms…
For technology firms targeting the Middle Eastern market, a strategic approach to content marketing can differentiate your brand and build lasting relationships. By understanding local preferences, producing high-quality content, establishing thought leadership, optimizing for SEO, effectively using social media, leveraging analytics, and fostering community engagement…
For technology companies in the Middle East, establishing credibility and trust is crucial in a market known for its dynamic growth and unique business culture. Marketing managers and directors seeking to enhance their company's reputation can benefit greatly from tailored public relations strategies that resonate with local audiences and business norms…
Social media also offers an invaluable platform for building community and trust. By actively engaging with customers, responding to feedback, and joining conversations, technology companies can cultivate a positive brand image and encourage customer loyalty…
Publishing opinion articles in esteemed media outlets remains a trusted method for sharing insights. Moreover, other channels can facilitate connections between executives, experts, and their target audiences where they are most active…
Navigating social media can be daunting, especially when aiming to engage B2B stakeholders. However, a well-defined strategy can make all the difference. We break it down for you right here…
Crisis communication is a delicate art. In this blog, we look at how social media is a critical part of that conversation when dealing with a crisis…
In today's world, every company is trying to find ways to be more efficient, cut costs, and bring in more business. And, smart executives know that public relations (PR) is a vital part of building the right brand personality, which leads to more business. Wondering how it works? Well, when PR strategies are implemented correctly, the sales team's job becomes much more manageable…
Cancel culture is a hotly debated issue that's got valid arguments on both sides. Some people view it as a way to bring about accountability and social change, while others see it as a way to publicly shame and administer mob justice. When talking about cancel culture, it's important to consider the complexities and nuances of individual cases and engage in thoughtful discussions about how to hold individuals accountable for their actions…