IT spending in the Middle East and North Africa is set to hit $169 billion by 2026, with AI driving the fastest growth the region has ever seen. From data center expansions to AI-native software, the opportunities for tech brands have never been bigger—or more competitive. Discover what this means for your business and how smart PR can position you at the center of MENA’s technology boom.
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Transparency is another trend reshaping PR practices. Audiences today expect brands to communicate openly—not just about their products but about their values, sourcing, data usage, and impact. This expectation is pushing tech PR teams to align messaging with ESG (environmental, social, and governance) standards and to prepare for questions around ethics and compliance…