NettResults Insight · 12 August 2025

NettResults

A NettResults perspective for technology leaders operating across the Middle East.

MENA IT Spending to Soar to $169 Billion in 2026: AI Takes Center Stage

August 12, 2025

IT spending in the Middle East and North Africa is set to hit $169 billion by 2026, with AI driving the fastest growth the region has ever seen. From data center expansions to AI-native software, the opportunities for tech brands have never been bigger—or more competitive. Discover what this means for your business and how smart PR can position you at the center of MENA’s technology boom.

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