With 2024 on the horizon, understanding the evolving PR dynamics is crucial for companies looking to make a lasting impact in this region. This guide aims to shed light on the trends that are reshaping the industry and offer strategic insights for marketing leaders…
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technology
Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for inclusion in organic articles. Think about it. In 2000, most people got most of their news from professional journalists: physical newspapers, television broadcast and cable news and, to a lesser extent, radio. Then came the transformative power of technology…
In the past, marketing and technology were considered two vastly different functions. Nothing could be more different today. Marketing is about creating a customer experience. Read the full article here...