Artificial intelligence (AI) is increasingly playing a pivotal role in enhancing crisis communication strategies, especially when time is of the essence. We will delve into how AI tools aid in real-time monitoring, analysis of media coverage, and crafting timely responses during PR crises…
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technology PR
Artificial intelligence (AI) is revolutionizing the way technology startups approach public relations (PR), particularly those looking to make an impact on the international stage. For Marketing Directors in the Middle East working within the tech sector, leveraging AI in their PR strategies offers a way to streamline operations…
Navigating the media landscape in the Middle East presents unique opportunities and challenges for technology companies looking to expand their reach and establish a strong presence in the region. Understanding the nuances of this diverse media environment is crucial for effective engagement…
Marketing managers and directors in the Middle East face unique challenges and opportunities in capturing the dynamic and diverse audience spread across this region. In this context, video content emerges as a critical tool, offering a significant boost in lead generation and brand recall. However, effective video marketing extends beyond simple inclusion in your strategy…