IT spending in the Middle East and North Africa is set to hit $169 billion by 2026, with AI driving the fastest growth the region has ever seen. From data center expansions to AI-native software, the opportunities for tech brands have never been bigger—or more competitive. Discover what this means for your business and how smart PR can position you at the center of MENA’s technology boom.
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technology in PR
The introduction of AI regulations is having a profound effect on the way tech companies approach PR. These regulations are aimed at ensuring AI systems are ethical, transparent, and aligned with public interests, but they also bring unique challenges for PR professionals who must communicate these complex developments clearly to a diverse audience. The growing body of AI laws will require PR teams to adjust their strategies to reflect legal and ethical standards while maintaining the public’s trust…
PR professionals in the tech sector need to adapt their strategies to ensure they are engaging with both remote and in-office audiences effectively, maintaining a strong brand presence, and managing public perceptions in a new work environment. Here's how PR teams can navigate the future of remote work in a hybrid world…
As the tech landscape continues to evolve, the integration of AI tools into crisis communication strategies is becoming indispensable. From predictive analytics to automated content generation, AI is transforming how PR teams respond to crises, ensuring that they stay ahead of the curve and mitigate potential damage to their brand’s reputation…