If your recruitment strategy still treats social media as an optional extra, it’s time for a reality check—especially if you're a tech company looking to hire in fast-growing regions like the Middle East. Gen Z—born between the late 1990s and early 2010s—is entering the workforce in large numbers. They’re smart, digital-first, values-driven, and selective…
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video content
Marketing managers and directors in the Middle East face unique challenges and opportunities in capturing the dynamic and diverse audience spread across this region. In this context, video content emerges as a critical tool, offering a significant boost in lead generation and brand recall. However, effective video marketing extends beyond simple inclusion in your strategy…