Cancel culture is a hotly debated issue that's got valid arguments on both sides. Some people view it as a way to bring about accountability and social change, while others see it as a way to publicly shame and administer mob justice. When talking about cancel culture, it's important to consider the complexities and nuances of individual cases and engage in thoughtful discussions about how to hold individuals accountable for their actions…
The world has undergone a significant transformation in recent years, rapidly transitioning to digital platforms. Industry 4.0 has impacted most, if not all, economic sectors. As a result, the era of PR 4.0 has arrived…
Public relations, which is commonly referred to as PR, involves the management of information exchange between an individual or an organization and the public. PR professionals use various methods such as crisis management, community outreach, and media relations to build and maintain a favorable public image for their clients. The primary objective of a PR firm is to create and sustain a positive reputation for clients…
For centuries, people have used storytelling as a way to pass down knowledge and lessons from one generation to the next. Over time, technology has allowed us to tell these stories in more detailed and varied ways. While the core purpose of storytelling has remained constant, it has evolved to suit different mediums and audiences…
When a crisis occurs and negatively impacts a business's reputation, it's crucial to respond promptly, transparently, and effectively. The following are the essential steps a business should take when faced with a reputation-damaging crisis…
At a time when the metaverse and metaverse marketing are simultaneously erupting with popularity and widely misunderstood, Lauren Reed, owner of REED Public Relations, sat down with Jennifer Poythress, founder of The Rabbit Hole VR & Virtual Marketing, to discuss all things metaverse marketing. Poythress, who has a background in virtual reality, public relations, digital…
The media policy of Saudi Arabia, outlined in Cabinet Resolution No. (961), establishes principles and goals for media in the Kingdom. We provide a quick view of what you need to know, and then look at each article. Read on…
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed aside in favor of concrete results and analysis…
Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money, health, and their future; people are increasingly in a state of chronic stress because they face multiple crises…
The truth is that in all areas of our lives, we are searching for greater happiness and meaning. Work is no different. A recent Gallup study found that over the past couple of years, more than half of workers were disengaged, quiet quitting, if you will. The number creeps higher among those under the age of 35…