These days, companies are feeling the heat to step up their game and communicate better with their peeps. People are now expecting businesses to not just make banks, but also to be responsible for the environment and the community. This applies to not only bigwigs and investors but also to the regular Joe and Jane…
Every organization, regardless of its size or industry, is susceptible to a crisis that could potentially harm its reputation and operations. This is where crisis management comes in. It is the process of identifying, assessing, and responding to unexpected events that could negatively impact an organization and its stakeholders. An effective crisis management plan can help minimize the negative impact and restore normal operations as quickly as possible…
Starting a new business can be tough, especially when it comes to figuring out who your target audience is. Whether you’re running a service, blog, YouTube channel, podcast, website, or anything else, it’s normal to have an idea of who you want to attract, but it can be tricky to get it just right…
Public relations (PR) is a powerful tool that can help individuals and businesses alike build a positive image. Whether you're a social media influencer or a big corporation, PR tactics can increase brand awareness, generate leads, and manage public opinions…
Cancel culture is a hotly debated issue that's got valid arguments on both sides. Some people view it as a way to bring about accountability and social change, while others see it as a way to publicly shame and administer mob justice. When talking about cancel culture, it's important to consider the complexities and nuances of individual cases and engage in thoughtful discussions about how to hold individuals accountable for their actions…
The world has undergone a significant transformation in recent years, rapidly transitioning to digital platforms. Industry 4.0 has impacted most, if not all, economic sectors. As a result, the era of PR 4.0 has arrived…
Public relations, which is commonly referred to as PR, involves the management of information exchange between an individual or an organization and the public. PR professionals use various methods such as crisis management, community outreach, and media relations to build and maintain a favorable public image for their clients. The primary objective of a PR firm is to create and sustain a positive reputation for clients…
For centuries, people have used storytelling as a way to pass down knowledge and lessons from one generation to the next. Over time, technology has allowed us to tell these stories in more detailed and varied ways. While the core purpose of storytelling has remained constant, it has evolved to suit different mediums and audiences…
When a crisis occurs and negatively impacts a business's reputation, it's crucial to respond promptly, transparently, and effectively. The following are the essential steps a business should take when faced with a reputation-damaging crisis…
At a time when the metaverse and metaverse marketing are simultaneously erupting with popularity and widely misunderstood, Lauren Reed, owner of REED Public Relations, sat down with Jennifer Poythress, founder of The Rabbit Hole VR & Virtual Marketing, to discuss all things metaverse marketing. Poythress, who has a background in virtual reality, public relations, digital…