Running a tech company isn't just about whipping up the next big thing in tech or inventing revolutionary software. It's also about connecting the dots between your brand and the people who need what you've got. Navigating the digital maze is no piece of cake, and your audience is counting on you to guide them, understand their pains, and offer solutions that hit the bullseye…
Over the past months, various corporate blunders have made headlines, which may tempt companies to avoid getting involved in potentially contentious matters. However, that isn't the nature of public relations professionals. A recent Gallup survey revealed that the United States is almost evenly split on whether businesses…
In today's world, every company is trying to find ways to be more efficient, cut costs, and bring in more business. And, smart executives know that public relations (PR) is a vital part of building the right brand personality, which leads to more business. Wondering how it works? Well, when PR strategies are implemented correctly, the sales team's job becomes much more manageable…
Have you ever wondered why your pitch is not getting picked up by media outlets? Perhaps it lacks the wow factor. It doesn't matter what topic you think will interest your audience, if you can't articulate it in a compelling way, your pitch will end up in the trash folder of the recipient…
These days, companies are feeling the heat to step up their game and communicate better with their peeps. People are now expecting businesses to not just make banks, but also to be responsible for the environment and the community. This applies to not only bigwigs and investors but also to the regular Joe and Jane…
Every organization, regardless of its size or industry, is susceptible to a crisis that could potentially harm its reputation and operations. This is where crisis management comes in. It is the process of identifying, assessing, and responding to unexpected events that could negatively impact an organization and its stakeholders. An effective crisis management plan can help minimize the negative impact and restore normal operations as quickly as possible…
Starting a new business can be tough, especially when it comes to figuring out who your target audience is. Whether you’re running a service, blog, YouTube channel, podcast, website, or anything else, it’s normal to have an idea of who you want to attract, but it can be tricky to get it just right…
Public relations (PR) is a powerful tool that can help individuals and businesses alike build a positive image. Whether you're a social media influencer or a big corporation, PR tactics can increase brand awareness, generate leads, and manage public opinions…
Cancel culture is a hotly debated issue that's got valid arguments on both sides. Some people view it as a way to bring about accountability and social change, while others see it as a way to publicly shame and administer mob justice. When talking about cancel culture, it's important to consider the complexities and nuances of individual cases and engage in thoughtful discussions about how to hold individuals accountable for their actions…
The world has undergone a significant transformation in recent years, rapidly transitioning to digital platforms. Industry 4.0 has impacted most, if not all, economic sectors. As a result, the era of PR 4.0 has arrived…