The global AI marketing market, projected to reach $107.5 billion by 2028, represents a seismic shift from its $15.8 billion standing in 2021. But what’s going on in the Middle East?
Measuring communication effectiveness is particularly nuanced in the Middle East, where messages must resonate with a diverse audience while aligning with global perceptions. Read more…
Marketing Directors are at the nexus of innovation and tradition in the bustling economic hubs from Dubai to Riyadh. With its unique blend of cultures, traditions, and rapid technological advancements, the Middle East requires a nuanced approach to Public Relations - read on…
Today, the landscape of crisis management has evolved, and PR agencies have become indispensable allies to law firms. Find out more…
Maintaining a harmonious relationship between clients and agencies, especially in the communications sector, is crucial and requires concerted effort from both parties. Here are five strategic steps to cultivate a fruitful client-agency partnership…
Navigating social media can be daunting, especially when aiming to engage B2B stakeholders. However, a well-defined strategy can make all the difference. We break it down for you right here…
The moment of realization can be daunting: a situation within the company has the potential to spiral out of control. Read on to get your quick and dirty insight into how to be proactive in a time of crisis…
Crisis communication is a delicate art. In this blog, we look at how social media is a critical part of that conversation when dealing with a crisis…
PR professionals are constantly seeking methods to boost their productivity. The following are five strategies to help you work more efficiently and place productivity at the forefront…
The events industry is buzzing with discussions about sustainability and its impact on event planning. Here’s what you need to know today…