IT spending in the Middle East and North Africa is set to hit $169 billion by 2026, with AI driving the fastest growth the region has ever seen. From data center expansions to AI-native software, the opportunities for tech brands have never been bigger—or more competitive. Discover what this means for your business and how smart PR can position you at the center of MENA’s technology boom.
PR spreads organically. A great story, timely quote, or relevant mention can catch fire on social media, get picked up by other outlets, and continue to circulate. Advertising is more calculated. You choose the exact audience based on location, age, interests, job titles—you name it. It’s laser-focused. You know exactly who will see your message and when…
Both public relations and advertising are essential for getting your brand out there, but they work in completely different ways. One is about earning attention. The other is about buying it. And if you’re trying to grow your business, understanding how—and when—to use each is a huge advantage…
For years, women’s sports have steadily grown in popularity. But 2025 is poised to mark a defining moment. Global competitions are drawing bigger crowds, media coverage is surging, and crucially the conversation is broadening. This is no longer just about athletics. It’s about how women are supported, represented, and considered…
Global audiences are quick to spot when a brand is just phoning it in—or worse, disrespecting their culture. Sensitivity and sincerity go a long way…
Done right, international PR helps you build lasting connections, strengthen your brand reputation, and inspire confidence among customers, investors, and employees worldwide. This guide is here to walk you through how to get started—and how to do it right…
The integration of Virtual Reality (VR) into public relations (PR) strategies is rapidly changing the way tech companies engage with their audiences. As technology continues to evolve, brands are increasingly using immersive experiences to showcase products and communicate their messages. VR offers a unique opportunity to captivate audiences by allowing them to interact with a brand in ways that traditional media cannot replicate…
Effective PR strategies are crucial in managing the fallout from a data breach, minimizing damage to the brand, and restoring consumer trust. Whether dealing with a breach of customer data, intellectual property, or sensitive information, the right communication approach can make all the difference in how the public perceives the incident…
Short-form videos have fundamentally changed how tech brands approach communications by delivering messages in a concise, engaging manner. These videos typically range from a few seconds to one or two minutes long, making them perfect for fast-paced consumption on social media…
Expanding into the UAE? Discover why multinational tech brands need a PR partner who understands not just media regulations, but the cultural nuances that drive real impact in the Middle East.