a, Dubai, and the wider GCC market has changed dramatically over the past two years. AI-generated search summaries, Google AI Overviews, generative search engines, and changing buyer behavior are reshaping how enterprise technology brands earn visibility online…
Unlike paid ads (which disappear the second your budget runs out) or earned media (which depends on someone else talking about you), owned media sticks around. It works for you 24/7, bringing people in, building trust, and laying the groundwork for long-term visibility…
Campaign development in the Middle East has become significantly more complex over the last three years. Many global technology companies entering the GCC still assume that successful campaigns from the US, UK, or Europe can simply be localized for Saudi Arabia, the UAE, or the wider Gulf region…
Public Relations Global Network (PRGN) is a leading international network of independent public relations firms. It was founded in 1992 and has grown to include more than 50 member firms in North America, Europe, Asia, Australia, and Africa… find out more
Artificial intelligence is quietly reshaping how enterprise buyers discover technology companies across the Gulf. Search behaviour is changing, media consumption is fragmenting, and traditional SEO alone is no longer enough for technology brands trying to build authority in Saudi Arabia, the UAE, and the wider GCC…
IT spending in the Middle East and North Africa is set to hit $169 billion by 2026, with AI driving the fastest growth the region has ever seen. From data center expansions to AI-native software, the opportunities for tech brands have never been bigger—or more competitive. Discover what this means for your business and how smart PR can position you at the center of MENA’s technology boom.
Search engines are evolving to reward depth, expertise, authority, and audience interaction. AI search systems are increasingly prioritizing content that demonstrates relevance through engagement signals, semantic richness, and sustained audience interest…
Both public relations and advertising are essential for getting your brand out there, but they work in completely different ways. One is about earning attention. The other is about buying it. And if you’re trying to grow your business, understanding how—and when—to use each is a huge advantage…
For years, women’s sports have steadily grown in popularity. But 2025 is poised to mark a defining moment. Global competitions are drawing bigger crowds, media coverage is surging, and crucially the conversation is broadening. This is no longer just about athletics. It’s about how women are supported, represented, and considered…
Global audiences are quick to spot when a brand is just phoning it in—or worse, disrespecting their culture. Sensitivity and sincerity go a long way…